Yet those brave new world fanfares simply do not ring true. I keep hearing proclamations that we have entered a revolutionary era: of grassroots people power, a new politics, transparency and tech- nological transformation. We have sleepwalked into a world where nothing is as it seems where reality, in fact, is the very opposite of appearance.
#Bar notion definition tv#
A world in which TV talent shows stage spectacles of against-the-odds success while rates of social mobility drop to pre-1970s depths, Hugh Fearnley-Whittingstall catches wild sea bass while sales of ready meals reach an all-time high, and plus-size models are celebrated by the world’s media while rates of anorexia soar. The world I see around me is one in which oil giants advertise their environmental credentials, mass-produced brands are marketed as artisanal and ethical, and a multi-millionaire Old Etonian proclaims the Conservatives the party of the poor. But the way things are going now I feel worryingly justified. And I’ve always felt a bit critical, as though I was giving the world too much of a hard time. But I have always looked at the world like this. He’s not yet used to my impromptu political rants. That’s a strange way to dress up public-spending cuts.
Is he now, I say to my slightly startled son. And as I look for a newspaper to buy I see that the Times front page is sporting the headline ‘Cameron to Give Power to the People’. You’d never know that, I note rather irritably, from the naturalistic, folksy packaging. I’m tempted by tubs of Rachel’s Organic yoghurt, but then remember that they’re made by Dean Foods, the largest dairy company in America and by Seeds of Change chocolate bars, inconveniently owned by Mars. Once inside the shop, I scan the shelves for a nice healthy treat. How strange, I think to myself, to see a purveyor of pollution decked out in such an eco-friendly shade. But then I pass a BP petrol station, and I can’t help noticing that it’s bright green. It’s a sunny Sunday morning and I’m popping out to the corner shop with my little son in his pushchair.
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